Entrepreneurship Courses, Classes, and Training
Through our various Entrepreneurship Essentials family of courses, we provide self-paced entrepreneurship classes in our digital courses for the innovative entrepreneur. For those seeking more advanced or One-on-One Coaching, we offer Private Coaching and consulting to meet your specific needs.
For those seeking more advanced or One-on-One Coaching, we offer Private Coaching and consulting to meet your specific needs.
Learning and Development Programs
Entrepreneurship Essentials Digital Marketing Services stands out as a dynamic and comprehensive agency, committed to genuine and effective strategies rather than flashy, deceptive tactics. Our confidence is rooted in our expertise in search engine optimization (SEO) and marketing, which we leverage to organically attract new clients to our website.
Our approach is anything but static. We don’t confine our expertise to just a few industries. With a team of seasoned professionals, we’re equipped to create custom websites and deploy a variety of digital marketing strategies for businesses of any size and sector.
Unlike many agencies that adopt a generic, one-size-fits-all approach, often recycling the same strategies and templated websites, we believe in uniqueness. Greg collaborates closely with you to develop digital marketing services and strategies that are tailored to the specific needs of your business. We pride ourselves on being more than just a service provider; we are your partners, fully invested in understanding and achieving your market goals.
We set ourselves apart from agencies that dazzle with superficial allure but fall short in delivery. Greg’s commitment is to foster strong client relationships and deliver tangible results. Our focus is on providing real value, not empty promises, ensuring that every dollar of your budget is effectively utilized for maximum return on investment (ROI).
Our client reviews and testimonials are a testament to our commitment. We believe in earning your trust and business every day, which is why we offer flexible month-to-month contracts. With Entrepreneurship Essentials, you’re not just choosing a service; you’re choosing a partner dedicated to your success.
Highly customized Training courses
Highly customized Training courses
Conversion Essentials
Digital Traffic means nothing if you can’t turn visitors into customers — and that’s where Conversion Essentials comes in. This course teaches you the art and science of conversion optimization, helping you design websites, funnels, and customer journeys that guide visitors to act. You’ll learn how to create high-impact landing pages, craft persuasive calls to action, and remove friction at every step of the buyer’s path. Whether you’re running ads, SEO, or social campaigns, this course gives you the tools to transform clicks into revenue.
Innovation and Venturing Essentials
Innovation doesn’t just happen — it’s built through process, discipline, and entrepreneurial thinking. Innovation and Venturing Essentials is designed for aspiring entrepreneurs, intrapreneurs, and corporate leaders who want to create, launch, and scale new ventures. You’ll gain practical tools to identify opportunities, develop new business models, validate ideas fast, and navigate the challenges of corporate entrepreneurship. Whether you’re building a startup or driving innovation inside an established organization, this course gives you the playbook to turn ideas into impact.
Leadership Development Workshop
Great businesses are built by great leaders — and this workshop helps you become one. In this hands-on program, you’ll discover how to lead with vision, confidence, and empathy in today’s fast-changing world. Learn practical frameworks for decision-making, communication, and inspiring your team to achieve more than they thought possible. Whether you’re launching a startup or growing a business, you’ll leave with tools you can use immediately to lead smarter and build lasting impact.
Team Development Workshop
Your team is your greatest asset — if you know how to unlock its potential. This workshop guides you through proven strategies to build, manage, and motivate high-performing teams that work together seamlessly. You’ll learn how to foster trust, align goals, and navigate challenges that can derail teamwork. By the end, you’ll have the playbook to create teams that don’t just work — they win.
Company Culture Workshop
Culture isn’t a buzzword — it’s your company’s greatest competitive advantage. This workshop helps you design and strengthen a culture that attracts talent, retains top performers, and fuels innovation. You’ll learn how to define your core values, align daily behaviors with those values, and create an environment where people want to give their best. Build a culture that drives your mission forward — not one that happens by accident.
Bootstrapping or Venture Finance Workshop and Rapid Prototyping Bundle
Need to launch smart and fund your growth? This powerful bundle combines two critical skills for entrepreneurs: how to build and test your idea fast — and how to fund it without losing control. You’ll learn how to bootstrap with creativity and discipline, design prototypes that win customer validation, and navigate the world of equity financing with confidence. Walk away ready to build, fund, and grow your business on your terms.
Smarter. Leaner. Faster: AI Tools and Strategies for Everyday Entrepreneurs
Ready to put AI to work in your business? This two-day intensive workshop shows you how. Dr. Greg Watson brings over 20 years of entrepreneurship experience to help you master the essentials of AI without getting lost in the complexity. You'll gain a strategic framework, build working systems, and implement two major AI projects tailored to your business goals. Whether you're a solo entrepreneur or a small team leader, you'll walk away with clarity, capability, and competitive advantage.
Foundations of the BALANCED Framework
Ready to build a business — and a life — that’s truly balanced? Foundations of the BALANCED Framework gives you the tools, strategies, and mindset to apply Dr. Greg Watson’s proven system for creating success without sacrificing what matters most. This course offers deeper guidance than his book and more flexibility than his private coaching program, helping you master the core principles of BALANCED thinking at your own pace. You’ll learn how to design your business or your entrepreneurial journey around clarity, purpose, and sustainable growth — so you can achieve more, with less stress, and stay aligned with your bigger goals. Whether you’re launching, scaling, or reassessing your path, this course provides the foundation to build a business that works for you, not the other way around.
Do entrepreneurs really need ongoing coaching?
Yes — because what gets you started won’t get you to the next level. Continuous coaching helps entrepreneurs gain outside perspective, refine strategies, and avoid blind spots that can stall growth.
How can business leaders benefit from continuous learning?
Markets change. Technology evolves. Teams grow. Continuous learning helps leaders stay sharp, spot new opportunities, and inspire their people with fresh ideas and proven strategies.
Is training worth the time for busy founders?
Absolutely. Focused, well-designed training saves time by helping founders solve problems faster, make smarter decisions, and avoid costly mistakes down the road.
What’s the difference between reading books and working with a coach?
Books provide ideas; coaches help you apply them. A great coach tailors guidance to your unique situation, holds you accountable, and accelerates your progress in ways books alone can’t.
How does continuous learning help entrepreneurs scale their businesses?
Continuous learning equips entrepreneurs with the frameworks, tools, and insights needed to lead larger teams, navigate complexity, and turn growth challenges into opportunities.
Isn’t experience enough? Why keep training?
Experience is valuable — but only if you keep building on it. The most successful leaders combine experience with lifelong learning to stay relevant and competitive.
How do I know if coaching or training is right for me?
If you feel stuck, want to move faster, or see gaps between where you are and where you want to be — coaching and training can help bridge that gap with clarity and confidence.
Why should founders invest in personal development?
Because the business can only grow as fast as its founder does. When you invest in yourself, you gain the skills, mindset, and resilience to lead your company to greater heights.
Can coaching help with work-life balance for entrepreneurs?
Yes — a good coach helps you align your business goals with your personal values, so you can build success that doesn’t come at the cost of your well-being.
What kind of training is most valuable for entrepreneurs?
Training that’s practical, actionable, and focused on solving real challenges — like strategy, leadership, innovation, and scaling — delivers the most impact for entrepreneurs at every stage.
We all have different paths to success, some have achieved it and some have just taken the first step.
True Entrepreneurship:
Creating Value For Others
Watson is a leading speaker on entrepreneurship and education. His motivational lectures on modern learning technologies, assessment, and the engaged learner experience have inspired today’s learner and challenged educators to update their approach to teaching.
Dr. Greg Watson is a serial entrepreneur and retired professor of entrepreneurship and former director of the center for teaching and learning. As co-chair of the #5 ranked Entrepreneurship New Venture Development program – he lead a mentor team overseeing student entrepreneurial ventures from the ideation stage to value proposition to validation to launch. With an emphasis on the entrepreneurial mindset and entrepreneurial spirit Greg helps you discover that dream.
“You didn’t learn to ride a bike in a workshop” (Sandler) – finding the right entrepreneurial mentor, training, program or entrepreneurship course is often the difference between success and failure.
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